Zebra Power BI – Transforming Complex Data into Actionable Insights

Frankly, many internet users that I notice by far from the queries of my Google Search Console are searching and wondering at the same time about whether the so-called Power BI is part of an ERP system. Well, the answer to that I’m afraid is NO!. However, Power Business Intelligence (BI) can be the ultimate tool for businesses to make better decisions. From a glimpse of technical perspectives, Enterprise Resource Planning (ERP) is a system that manages business processes and data, while Power BI on the other hand is the business intelligence (BI) tool that "analyzes and visualizes data".

Obviously, the ERP system has its own software that integrates various business processes, such as accounting, manufacturing, inventory, procurement and sales into a single database. As it collects, stores, manages data related to business activities, and eliminates data silos – the ERP system also helps companies to manage their operations more efficiently and reduce costs by streamlining their workflows.

However, as these companies "grow in size", so does "the amount of their data" collected. Because of this, many companies nowadays prefer to invest in Power Business Intelligence (BI) so that their employees will no longer need to extract data manually, load it into a spreadsheet and then manipulate it to create reports or charts where the process is time-consuming, prone to errors, and may lead to delays in using critical information.

In a nutshell, the so-called Power Business Intelligence (BI) is technically a collection of software services, apps, and connectors that work together to turn your massive amount of data into "coherent, visually immersive, and interactive insights".

Furthermore, Enterprise Resource Planning (ERP) and Business Intelligence (BI) are complementary technologies that work together to enhance the value of business data. By simultaneously combining ERP and BI systems, businesses can leverage the benefits of both systems and gain complete visibility of their organization.

Due to the fact that the major benefit of bringing ERP and BI together is focusing on the centralization of data, therefore, this in turn will provide a single version of truth since all the corporate data is aggregated into a central repository, which in this case it will help those businesses increase their agility, improve their oversight, and achieve their goals. Bottom line, when Business Intelligence (BI) is integrated into ERP systems, companies will have more profound insights into their data, workflow processes, and operations optimization.

 

WHAT IS ZEBRA POWER BI? AND WHY YOU REALLY SHOULD CONSIDER USING THE PLATFORM?

In the ever-evolving landscape of business technology, having a robust ERP system as a business focal point is a significant advantage. However, to be able to truly utilize the power of your ERP system, integrating it with Power BI is essential since an ERP with Power BI transforms the way you interact with your data, providing a level of insight and especially, the clarity that standard ERP reporting often lacks.

As mentioned at the beginning of this article, ERP with Power BI integration allows businesses to move beyond traditional data reporting. With an ERP with Power BI integrated, you can make interactive dashboards that vividly show your data which makes it easier to see trends, find problems, and make smart decisions quickly. By using Power BI as a business central point, your company can watch important metrics as well as performance indicators as they happen. This, as a consequence, will guarantee you that you always have the most up-to-date information.

Speaking of what Zebra Power BI is all about, the software is designed for a data visualization tool that can help businesses create reports, analyze data, and present information faster. What’s more, the tool itself is specifically designed to be easy to use, flexible, and powerful. If you are looking for more advanced Power BI visualizations, then it is highly recommended to look no further than Zebra Power BI. Their visuals are officially Microsoft-certified and offer powerful features that make reports and dashboards understandable and actionable.

Many giant corporations such as "Disney, Intel, DHL, and Bayern" have been harnessing Zebra Power BI as their go-to-solution preference for their ERP system. With an extremely powerful analytics tool that they have for connecting, accumulating, and modeling data from endless sources, Zebra Power BI visuals have become the world's first IBCS-certified visuals which bring standardization and clear communication to an organization.

Overall, this platform offers numerous advantages over other data visualization tools, such as it enhances data analysis and visualization capabilities better by enabling extra features like charts with more dimensions, segmented tables with customized table segments, column highlighting in tables and charts, pricing calculations, and so forth.

Link sign up: https://tinyurl.com/zebrabi7376

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WEBSITE ANALYTICS TOOL – MANGOOLS

In the realm of digital marketing, it is not uncommon to notice that many website owners utilize certain analytics tools to help them implementing the best SEO practices for the sake of increasing the visibility of their websites in order to drive more traffic and boost product conversions.

Aside from the utilization of business analytics tools that they often use, they also employ the so-called web analytics tools in order to gather data pertaining to their website visitors so that they can have a thorough overview of what parts of their website and product interest users and potential customers the most. Obviously, there are many popular web analytics tools offered on the internet. Yet, out of those web analytics tools that I find incredibly powerful and user friendly on a personal basis is none other than Mangools.

First of all, comprehending the use of web analytics on a first-hand basis is essential if you have been navigating your company’s website or personal blog. Web analytics by theory is basically the process of analyzing the behavior of visitors to your website by tracking, reviewing and reporting the data generated through the use of  your website and its components such as webpages, images and videos. The goal is to provide actionable insights which can help the website owners to be able to better optimize their website’s user engagement and meet business objectives such as increased traffic, conversions or sales.

The utilization of web analytics, in addition, can benefit any business or individual that owns a website or web application and needs some solutions on how to understand and better optimize its performance. Through a series of data collection and analysis stemmed from the use of web analytics, those businesses or individuals that own a website or web application can come up with effective strategies to attract more visitors, retain more existing customers and even boost their monthly revenues.

That is why web analytics is essential because firstly, it provides tangible data that can facilitate decisions and actions regarding a web asset. Secondly, it can serve as a business metric for promoting specific products to the customers who are keen to buy them by identifying which products a specific customer is most likely to purchase. As a result, this can help improve the ratio of revenue to marketing costs and boost the overall revenues, profitability and return on investment (ROI).

Furthermore, when it comes to discussing what Mangools can offer to help website owners to achieve the above business objectives, its service technically provides a toolset for smart SEO practices which is highly suitable for bloggers, affiliate marketers, SEO agencies, SMEs, and so on.

Compared to other web analytics tools which are relatively costly and difficult to navigate, Mangools is becoming notably popular because of its user friendly design and ease of use, including the key features such as keyword research, competitor analysis, backlink analysis, rank tracking and SERP analysis.

Given as an example, Mangools has a keyword toolset which helps website owners to see their competitors' rankings for the top keywords, and the toolset will then assist them to discover some of the keyword ideas through historical search volumes and trends. This includes search results for more than 50,000 locations thus marketers can effectively optimize the content on their websites accordingly and get more organic traffic.

On the other hand, the SERP analytics tool is another powerful feature that Mangools can offer to help marketers to figure out how competitive it is to rank on the first page thanks to the details of SERP preview with authority metrics that influence the click-through rate. The rank tracking tool offered by Mangools comes with daily rankings and aggregate metrics that show the overall progress through interactive shareable ranking reports.

In a nutshell, if a user does not wish to subscribe and use its web application, this website analytics tool renders an alternative way which is a browser extension for Chrome and Firefox that employs the key data from its SEO toolset.

Link sign up:

1. https://mangools.com#a66a7bcd96aee0837faa50f55 👈

2. https://mangools.com/kwfinder#a66a7bcd96aee0837faa50f55 👈

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MONETIZING A WEBSITE WITH GOOGLE ADSENSE

If you happen to notice several ads appear on your screen while browsing through this website of mine – Breaking the Habit, or perhaps if you come across reading any articles from multiple sources as you observe that there are plenty of ads popping up on your screen as well while you are trying to look for specific information on the Google search engine, believe it or not, that is precisely how Google AdSense works with its chosen publishers including myself.

Unfortunately, far too many website owners or blog publishers out there have been rejected countless times by Google AdSense to be among its networking partners simply because they do not adhere to the policy content guidelines set in the first place. Needless to say, one thing that I realize in order to be easily approved by Google AdSense, a person needs to read very carefully and completely understand over those criteria set forth prior to submitting "become a publisher" application.

First of all, there is no way we can deny the fact that Google AdSense is still perceived as the most popular tool to generate income online in today’s digital era. Using Google AdSense to monetize your website or application traffic with its interactive unit ads is one of the simplest and the most effective monetization methods; yet, relatively challenging I would say to be eligibly qualified to become among its publishers.

With its vast network of advertisers, one thing you should know that Google AdSense strictly ensures a steady flow of targeted ads displayed on its networking partners’ websites – usually the ones that often possess great quality with their content which allow them to monetize every page view effectively.

Therefore, if your website is still under construction and lacking quality with its content, it is best for you to fix them and make any necessary improvements before sending your application to become one of its publishers.

Second of all, focusing on developing original and engaging content which resonates with your audience will not only drive more traffic, but also will cause them to stay longer on your website which can increase the likelihood of ad clicks triggered once you have been officially approved as a partner. And, to be able to effectively monetize or earn money with Google AdSense, it is crucial to blend quality content on every page with smart SEO practices (in case if you have no idea what SEO is all about, kindly refer to my articles which I have already posted under the category of digital marketing).

Bottom line, you need to keep in mind as well that aside from adhering to its policy content guidelines, make sure that your ads should be integrated in a way that they are visible and capture attentions, but not the other way round which are intrusive or distracting at the expense of user experience.

Finally, when talking about how Google AdSense technically works, it is when publishers have been approved and they start displaying ads on their website pages. Google AdSense, broadly speaking, is an ad network that connects its publishers with its advertisers.

When the publishers begin to display ads on their web pages, and there happens to be a random visitor who has viewed or clicked on one of those ads shown, the publishers in this stage will get paid from a specific portion of the advertiser’s bid for the ads that are being viewed or clicked.

Overall, Google AdSense in many circumstances tends to perform well on smaller websites because of their quality content which provides a more straightforward information that a user is looking for compared to the larger ones.

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SEO TECHNIQUES: ON-PAGE Vs. OFF-PAGE

In general, Search Engine Optimization or popularly known by its acronym "SEO" has been around for nearly as long as the internet exists. Since the early periods, many organizations have utilized it to reach new audiences, drive traffic to their websites, spread knowledge, and escalate growth. Over the years since the existence of internet, SEO has become a sophisticated and technical practice informed by web user behavior. With that being said, today’s incarnation of content digitalization employs both on-page and off-page techniques to ensure high-quality websites to make it to the top of search engine result pages.

 

ON-PAGE SEO

The On-page SEO, technically speaking, is the practice of optimizing content on website pages so that they rank at the top of Google and can be easily searched by users. As it focuses more on how to create valuable content so that it looks SEO-friendly, it uses content and technical elements to improve the overall quality of a page. Simply put, the more On-page SEO optimization you do, the more traffic you will drive to your website and the more relevant that traffic will be.

Next, when discussing further about its implementations, there are quite a number of technical aspects of a webpage that can be optimized with On-page SEO to increase your site ranking such as:

- Title tags.

- Headings.

- URL structure.

- Alt text for images.

- Site speed.

- Internal links.

- Meta descriptions.

- Responsiveness.

All those technical aspects must be maximized properly. For example, the meta description you write must comply with applicable SEO rules for which there must be keywords placed and cannot be too long. This has to be performed so that users can find your website instantly on the Google search engine. Not only that, other technical facets such as URL title, title tag, etc. must also be optimized effectively. By placing internal links that are embedded in one piece of your content which will lead to other content on one website, this in turn will slowly increase your website's visibility in search ranking.

Furthermore, relevant and optimized headings are essential when it comes to the implementation of On-Page SEO. Headings are basically the titles you give to your content, and these should be in H1 format for the best results. As they should focus on relevant and descriptive words while you can optimize them with relevant keywords, do not stuff them. Hence, in order for you to break up your content, you can also use subheadings (H2 through H6) by following the same best practices, yet, try not to repeat keywords or phrases throughout your post.

Meanwhile, one of the most critical elements of On-Page SEO is none other than your content because this is what brings traffic to your website. As mentioned, today’s web users are looking for relevant, interesting, engaging, and informative content that can fill their need or offer them a solution. In other words, people must consume the content you have created as authentic as possible, which can come in a number of popular types, such as:

1. Blogs.

2. Videos.

3. Info graphics.

4. Podcasts.

5. EBooks

6. Case studies

7. Reviews

8. Instructional articles

9. And many more.

Above all, the content you create is something that others must be able to link to it which in this case; you should avoid creating content that requires a login, copyrighted material, and certain slide shows.

OFF-PAGE SEO

Aside from the technical elements which are the On-Page optimization, the Off-Page SEO concentrates more on the external factors. It is basically a series of activities carried out to optimize your website from the outside. The so-called Off-Page SEO, on the other hand, refers to the way of promoting your website by executing the practice of link building, backlinks, and so on. Just as the keyword stuffing used to be an acceptable practice, filling your webpages with irrelevant backlinks however will get you penalized rather than being promoted.

Although search engines take into consideration the number of your backlinks as well as the number of your referring domains, still, the quality of your content is far more important than quantity. Therefore, a single quality backlink from an authoritative site is worth more than 10 or even 100 of low-quality links.

Last but not least, writing content that mentions influencers in your field or perform some blogging activities to promote yourself as an expert in your realm is another example of the Off-Page SEO. Although building quality backlinks are the backbone of the Off-Page SEO strategy, there are other techniques you can use to increase site authority and encourage more links, such as:

1. Adding your business website to local listings and internet directories including things like Google My Business, Yelp, Yellow Pages, and other local listings.

2. Getting involved or participating in discussions on sites like Quora while answering questions from others and this will render you an opportunity to introduce them your website.

3. Submitting content to various sharing sites including images, audios, and video sharing sites like Flickr, Instagram, Pinterest, Soundcloud, Dailymotion, YouTube, and so on.

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BUSINESS ANALYTICS TOOL – DATABOX

Generally speaking, business analytics tools are the types of application software that retrieve data from one or more business systems and combine it in storage such as a data warehouse to be reviewed and analyzed. Nowadays, many organizations utilize more than one analytics tool, including spreadsheets with statistical functions, statistical software packages, sophisticated data mining tools, and predictive modeling tools. Together, these business analytics tools render a company the complete overview of its organization, so as to provide key insights and understanding of its business with smarter decisions regarding operations, customer conversions, and more.

While business intelligence tools also collect and display aggregate data, business analytics tools on the other hand go a step further which do not only report the results of the data, but explain why the results occurred to help identify weaknesses, fix potential problem areas, alert decision makers to unforeseen events, and even forecast future results based on decisions that their company might make. This, in turn, gives them the understanding and confidence to achieve business goals, keep their company competitive, and increase an overall customer satisfaction.

First of all, business data analytics has many individual components that work together to provide insights. While business analytics tools handle the elements of crunching data and creating insights through reports and visualization, the process actually starts with the infrastructure for bringing that data in.

When data across departments consolidates into a single source, it synchronizes up everyone in the end-to-end process. This ensures there are no gaps in data or communication, thus unlocking numerous benefits such as data-driven decisions where hard decisions become smarter and they are backed up by data, easy visualization where it makes insights much more accessible for business users with just a few clicks while putting their data in a visual format (helping to trigger new ideas to be uncovered simply by viewing the data in a different format), modeling the what-if scenario where such predictive analytics create models for users to look for trends and patterns which will affect future outcomes, and many more.

Second of all, when it comes to selecting the most recommended business analytics tool, Databox is a winner of personal data assistant for businesses and AP Best Big Data Startup Award. As it was founded in 2012 based in Massachusetts, this application operates an easy-to-use business analytics platform for growing businesses which can assist users to effortlessly centralize their data, build their own beautiful custom dashboards without code, generate automated reports where they can share updates, dashboards, as well as visual context with their team or clients, and so forth.

Thus, if you are looking for the most recommended business analytics tool which can ultimately assist you to oversee your company’s entire performance automatically with custom email and slack updates, I would highly advice you to try for free this application so-called "Databox" as your first choice among the other business tracking platforms on a trial basis.

Link sign up:

1. https://databox.com?fp_ref=databox7376 👈

2. https://benchmarks.databox.com?fp_ref=databox7376 👈

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MASTERING ADVERTISEMENT CAMPAIGN - ABOVE THE LINE (ATL), BELOW THE LINE (BTL), THROUGH THE LINE (TTL)

Often, we tend to stereotype any form of advertisement campaigns is always associated with marketing activities. From our general understanding, this is arguably true in a sense because the primary goal is to promote and raise a brand awareness of a certain product or service.

Although marketing and advertisement go hand in hand in real-life implementations, however, it does not necessarily mean that they are 100% the same since there are plenty of differences which distinguish them within professional or work environment standpoint.

Regardless of their distinctions from a certain number of perspectives, marketing sets the foundation by defining target audiences, understanding their needs, and developing value propositions whereas advertisement supports marketing efforts by creating brand awareness, enhancing visibility, and generating leads (sales).

First of all, there is a commonly asked question in the realm of marketing where people may be wondering or frequently asking the difference between these three terms called "Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL)". Well, they are by practice classified as the three popular marketing strategies that many companies implement to promote their products or services. In fact, each of their approaches has its own unique strengths and weaknesses.

As it was first used in 1954 when Proctor and Gamble began paying different firms separately and at a different rate for direct promotional activities and wider advertising campaigns, ‘the Line’ terminology in marketing was subsequently used by advertising agencies to split the direct or the targeted campaigns from those more general and widespread aimed at brand awareness; including those with the presence or absence of direct results and direct return on investments.

Hence, by mastering or entirely understanding these marketing approaches and how they practically differ from one another will ultimately help businesses to create effective advertisement campaigns according to their organizational needs and purposes.

ABOVE THE LINE (ATL) MARKETING

By definition, Above the Line (ATL) marketing refers to a form of marketing communication that utilizes mass media channels such as "television, radio, print media (e.g. brochures), outdoor advertising, online media" to reach a wide audience. It is a type of marketing strategy that targets a large audience through mass media which typically involves the use of broad-based advertising campaigns that are designed to reach as many people as possible.

Perhaps, one of the major advantages of ATL (Above the Line) marketing is that it can generate significant exposure for a brand or product. However, this type of marketing strategy can also be expensive and challenging to measure the effectiveness of the overall campaign.

Whatever it is, ATL marketing can be an effective way for companies to create a high level of brand awareness and reach a large audience. Still, it is important to carefully consider the target audience and the goals of the campaign to determine if this approach is the most effective option.

BELOW THE LINE (BTL) MARKETING

Unlike the ATL marketing where the communication is not directed towards a specific group, BTL (Below the Line) marketing focuses on targeted groups of consumers. As it is often known as direct marketing strategies, BTL (Below the Line) marketing concentrates on personalized communication with individual customers or small groups.

Typically, the BTL (Below the Line) incorporates activities such as "direct mail, email marketing, targeted search engine marketing (e.g. PPC Google Ads), promotional events, sponsorship, trade shows and exhibitions, in-store promotions". As these activities are designed to reach specific audiences, customized messages are essential to encourage people to take specific actions such as making a purchase or engaging with a brand on social media.

In any case, the BTL marketing campaigns offer several advantages which make them an attractive option for businesses, such as smaller budgets, easily being tracked or measured, and enabling marketers to evaluate their effectiveness and make necessary adjustments. However, since BTL (Below the Line) marketing emphasizes on a niche market or specific audiences, this in turn can limit brand visibility and recognition which may impact businesses’ long-term marketing objectives.

THROUGH THE LINE (TTL) MARKETING

Last but not least, here comes the TTL (Through the Line) marketing which is a blend of ATL and BTL marketing. It is a marketing technique which aims to achieve the best of both practices by combining mass-market advertising with targeted and personalized marketing.

Given an example, the use of "360 degree marketing" where companies do not only promote via a national TV channel or newspaper, but also running their own online banners through social media posts, blogs, community forums, and so forth.

Bottom line, social media platforms are important for TTL (Through the Line) marketers because the platforms allow them to reach out to customers directly via Facebook, Twitter, Instagram, etc. – providing an interactive media where they can share information about new products and promotions, build relationships with their customers, and improving general brand awareness.

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PPC ADVERTISING CAMPAIGN – GOOGLE ADS

Before I jump into explaining what Google Ads is all about, let’s have a look at one example from the image presented below.

As you see from the above illustration, you can clearly notice that when somebody types a keyword "Project Management" on Google search engine, there are two websites appeared on the top of the search result page where they are marked by sponsored categories. Yes, that is exactly how Google Ads has been running across its search engine. Nonetheless, what you see from the above picture is simply one of the examples of displayed ads aside from its other interactive form of ads placements such as banners and videos.

To kick things off, Google Ads or formerly known as Google AdWords, is an online advertising platform developed and operated by Google. It is a powerful and widely-used digital advertising tool that enables businesses and marketers to promote their products or services to a vast online audience. Google Ads in addition to this allows advertisers to create and manage advertisements that appear on Google's search engine pages, as well as on other Google-owned platforms – e.g. YouTube.

Historically, the platform has been around since October 2000 and has evolved and expanded its offerings; rebranding its name to Google Ads somewhere in 2018. In fact, the platform has become a great way for companies to increase the visibility of their websites to potential customers across its vast array of the Google network.

When it comes to the technical implementations, the core principle of Google Ads revolves around Pay-Per-Click (PPC) advertising where advertisers bid on specific keywords or target audiences and they pay a fee only when their ads are clicked. Needless to say, this particular approach ensures that advertisers can reach potential customers actively while searching for products or services related to their offerings; making it a highly efficient and cost-effective method of digital marketing.

Furthermore, understanding certain terms of Google Ads is essential. As we delve further into the world of Google Ads, we will encounter a unique set of terminologies and acronyms which are important for managing our campaigns effectively. Thus, here are some of the key terms that we should familiarize ourselves with:

1. Impressions: This refers to the number of times our ad is displayed to users (humans) which does not necessarily mean they interact with the ad, but rather than it is simply a measure of how often our ad is shown.

2. Clicks: This represents the number of times users click on our ad. It is a crucial metric as it directly relates to the performance of our campaign.

3. CTR (Click-Through Rate): The CTR is calculated by dividing the number of clicks with the number of impressions. Simply put, this helps us to measure the effectiveness of our ad running in encouraging users to take an action.

4. Keywords: The Keywords are basically the words or phrases that trigger our ads to appear when users search on Google. In other words, selecting the right keywords is essentially vital for reaching our target audience.

5. Conversion: This occurs when a user takes a desired action after clicking on our ad, such as making a purchase, filling out a form, or signing up for a newsletter. And I would say this is the most pivotal element which determines our Return on Investment (ROI) after spending some budgets on using the platform.

6. Quality Score: This is a Google-assigned rating which measures the quality and the relevance of our ads, keywords, and landing pages. As it directly impacts our ad position and cost-per-click, we have to make sure that our ads are among the top quality ones.

CREATING EFFECTIVE ADS CAMPAIGNS

Alright! We’ve already learned the above theories and now let’s get to the execution part. When it comes to creating an effective ad campaign, firstly, it is crucial to start by defining our clear objectives. Well, we need to ask ourselves what we want to achieve with our campaign in the first place. Perhaps, the simple questions would be of asking whether we are looking to drive website traffic, generate leads, increase sales, or raise brand awareness. Having said that, by setting our specific goals will certainly guide us to run our campaign strategy and gauge our measurement of success.

Secondly, configuring our campaign settings properly is also vital following our goals establishment. These settings, in fact, will include budget allocation, ad scheduling, location targeting, and device preferences. Needless to say, our choices here will impact when and where our ads appear and we must ensure that they reach the right audience at the right time.

Thirdly, writing compelling ads is imperative to successfully capture users’ attentions. At this point, the headline of our ad is the first thing that users will look at, hence, we have to use concise, yet, impactful language that relates to our keywords and offers a clear benefit to the audience. In many cases, a compelling headline piques curiosity and entices clicks so we need to make it count.

Finally, aside from our eye-catching headline, the body of our ad should render more contextual messages to convince users to take an action. We can do this by highlighting our unique selling points, extra benefits, and a clear Call-to-Action (CTA) using a persuasive tone of language that addresses the users’ needs. Therefore, it is highly recommended to keep our ad copy concise and straight to the point.

Note: Below here is the screenshot of my targeted locations where there are roughly around "49 countries + 14 cities" which I bid on Google Ads specifically in order to help me promote this blog of mine that you are currently browsing through.

Nonetheless, keep in mind that you need to be fully aware of your initial budgets since every cost per click triggered by users and the number of impressions (how often your ads appear) will vary on the basis of geographic locations, aside from the types of keywords that you are placing on your ads descriptions.

After all, there are no conversions seem to be generated as you can notice from the image below due to the fact that my primary objective to utilize Google Ads is simply to promote or introduce my website to other visitors around the globe.

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SEO TECHNIQUES: UNDERSTANDING THE DIFFERENCES BETWEEN WHITE HAT Vs. BLACK HAT

As discussed previously, the term "SEO" refers to the process of optimizing or improving the quality of traffic to a website. And of course, the ultimate objective of crafting our website is to invite more internet users or the so-called web visitors to come and view all the elements of our website's content. Owing to the rising significance of search engines such as Google, SEO is a much sought-after internet marketing strategy applied in today's digital era. Additionally, in order for our website to be ranked higher, it takes a rigorous amount of efforts for which in some ways, they can either be ethical (White Hat SEO) or unethical (Black Hat SEO).

Bottom line, keep in mind that search engines determine our website's rankings through algorithms which are secret and closely guarded based on the above ethics. Hence, when search engine optimization seeks to put in place these two principles (white hat & black hat); we need to at least have a grasp of their differences beforehand so that we will understand and become fully aware of what we are doing with our SEO techniques.

WHITE HAT SEO

The White Hat SEO for website optimization adheres to all the rules and policies of the search engine while integrating website positions on SERP with correct and legal techniques. Its main aim is to promote accessibility which does not only follow all the SEO guidelines, but ensures that all the content indexed by search engines is the same as the content that a human user will see.

As it focuses on readability, relevance of content, well-structured and well-written content that will be useful to people who read it, this White Hat SEO also concentrates on cross-linking pages internally on a website where appropriate, as well as building relevant inbound links from trusted sources.

Due to the fact that White Hat SEO is done by following all the rules, the result may take some time to fully come into effect. Thus, White Hat SEO is done with all the ethics which is the reason why it is called an ethical SEO technique.

Furthermore, the White Hat SEO is more concerned with adding true value to our website on the basis of a customer’s or visitor’s experiences. There are several examples of White Hat SEO techniques used by top performing marketers on internet such as good content and services, keyword research, site performance, rich meta-tags, right backlinks, and so on.

If we want to keep a long-term relationship with our visitors, then we have to keep our content and website structures according to the policies which will render a good experience for them to come and view our website. This is because when we offer them a plenty of rich and useful content, they will surely remember our website and the chances of revisiting or coming back are also greater.

Therefore, if visitors have a good experience with our website, then they can refer to our website as a friend and this is what the White Hat SEO is all about.

BLACK HAT SEO

Unlike the White Hat SEO technique which conforms to search engine rules and involves no deception, the Black Hat SEO on the contrary is used to get higher search rankings in an unethical manner. This is because when a website exerts all the aggressive SEO techniques for the sake of increasing traffic by breaking the rules of search engines guidelines, there is a high risk of the website being penalized and removed from the indexing.

Although this particular SEO technique can grant imminent results which makes it so tempting, however, we as a website owner will be heavily penalized to the point where our website will also be banned (de-indexed) as a consequence of unethical practices. For those whose business nature is not for long-term goals, the Black Hat SEO may be the solution to drive more visitors in a short-term period.

After all, there are some examples of Black Hat SEO technique used which could possibly yield a quick return to business such as:

1. Spam Indexing: The practice of repeating unrelated phrases to manipulate the relevancy or prominence of resources indexed by a search engine.

2. Keyword Stuffing: The practice of packing long lists of keywords without proper formation.

3. Invisible Text: The practice of placing keywords in white text on a white background in order to attract search engine crawlers.

4. Page Swapping (Bait-and-Switch): The practice of allowing a page with white hat techniques to rank well in the SERPs, and then swapping it out with content from a less-optimized page. In other words, site owners who implement this page swapping practice will keep the page title, meta-description, and their URL the same to maintain their page rankings, but change the page content repeatedly without having to invest in creating a better content.

5. Cloaking: The practice of serving different versions of content to users (humans) as opposed to search engines. Simply put, the content presented to search engine crawlers is different from the one presented to the users’ browsers.

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