YOUTUBE ADVERTISEMENT – FOUR POWERFUL GUIDES TO EFFECTIVE DIGITAL MARKETING CAMPAIGN

We all know that everyone loves to watch YouTube. It is not a surprise that even children possess a knack for turning on their tablets just to watch their favorite shows on that video platform. Statistically, it is reported that over 75% of Americans whose age 15 or up very much prefer to invest their time on YouTube, whereby it is estimated that over 2 billion monthly active users exist; making it the most popular website in the world after Google. Bottom line, the potentials of capturing a massive number of audiences is a great cause to effectively market such a business on YouTube, but shouting out from a rooftop regarding what sort of products either goods or services that we intend to promote without a proper plan will absolutely get us nowhere for sure.

First of all, YouTube technically differs from any traditional TV advertising platforms which offer commercial brands the opportunity to take control of their campaigning messages while rendering new interactions and community-building possibilities. What’s more, this phenomenal video platform provides a video content marketing avenue that was unavailable in the past. Over the last several years or so, marketers are increasingly turning to the so-called content digital marketing to establish their companies’ brand awareness and connect with future prospectus.

Unlike the traditional marketing communications where messages are designed for the benefits of corporate brands solely, the typical content marketing emphasizes on offering value to customers. As a result, they are less likely to dismiss the substance of their marketing content thanks to the utilization of digital marketing tools as a means of building brand awareness, retaining customer relationship, and driving more people’s actions in today’s media environment where everything goes viral.

Second of all, YouTube marketing is basically the practice of promoting a brand and this can entail a blend of tactics including but not limited to creating organic promotional videos, working with several numbers of avid social media humans so-called the influencers, advertising campaign on the platform, and many more. In a world where people can watch what they want on any device or whenever they squeeze their smartphones, tablets, and laptops in, capturing attention indeed is the hardest task to execute.

Hence, to be able to successfully market our business on YouTube whether we are being an entrepreneur or an advertiser, it is imperative that we need to produce what our target customers want. Although this may sound so simple for any marketing experts to claim, however, as long as we possess the knowledge of what our customers prefer and not just what we think they wish for which is a trap far too many businesses fall into, we will have a greater chance of running our digital marketing campaign successfully on YouTube.

#1^st GUIDE – HAVE OUR GMAIL ACCOUNT SET UP AND READY TO USE IT TO CREATE OUR YOUTUBE CHANNEL

Historically, Google acquired YouTube for the hefty sum of $1.65 billion back in October 9^th 2006. According to Britannica source, the number of videos available passed over 25 million in March 2006, and this was after the site went live in December 2005. The purchase of YouTube executed by Google Incorporation is still widely considered as one of the best consumer tech acquisitions ever. Since then, it has helped Google enormously in boosting its revenue by selling all kinds of displayed video ads; generating more than $5.2 billion annually. Therefore, the first step that we need to follow in order to conduct our effective digital marketing campaign on YouTube is to have our Gmail account set up in the first place so that we can use it to register an account for our business on YouTube.

#2^nd GUIDES – LEARN AND EXPLORE OUR TARGET AUDIENCE

After creating our Gmail account, here comes the toughest part which is locking our sniper lens on our target audience. Thus, in order to assist us in figuring out this special mission, we need to ask ourselves and answer these three important questions:

1. Who are we making videos for?

2. What would we expect from our target audience soon after they watch our video?

3. What have they been watching on YouTube so far?

For a start, it would be helpful for us to know some basic YouTube demographics. As it is mentioned at the beginning that YouTube possesses roughly around 2 billion active users who regularly browse videos on YouTube, this will present us some ideas of what our target audience will likely be. Hence, it is suggested that we should spend a significant amount of time researching who our target audience will be on YouTube (e.g. what types of videos do they watch? And in case if we don’t have it figured out yet, find out and look through what other people say about our company, our brand, or how we have been carrying out our promotional-activities.

#3^rd GUIDES – SPY OUR ENEMIES! (DO SOME QUICK RESEARCH OF WHAT OUR COMPETITORS ARE DOING)

Every media platform or channel we opt to engage ourselves in is actually our ammunitions. And of course, getting triumph over our enemies in a battlefield is the ultimate goal for our business to succeed. Perhaps, the fastest way to cultivate and foster our brand awareness on YouTube is by figuring out what essentially works for us, and then do even better than what our competitors are up to. Additionally, one way to do so is we may start prying our competitors’ channels that we already have in mind, and conduct a series of analysis over these following aspects such as:

a.  Numbers of subscribers account.

b.  The average views per video uploaded.

c.  How frequent they post or upload their video content.

d.  What other people are saying in the comment section.

e.  The main topic or the message they attempt to convey.

Subsequently, once we have our quick analysis manifested in our head regarding the above facets, we may begin to inquire further about:

i.  What is their brand voice?

ii.  How are they presenting themselves?

iii.   What would be the new ideas we could reproduce after spying their channel?

iv.   How can we differentiate the way we represent our company from them and do even better?

#4th GUIDES – CUSTOMIZE OUR ENTICING VIDEO THUMBNAIL AND BE RESPONSIVE TO PEOPLE’S COMMENT

Customized thumbnails are incredibly important for number of views. Aside from our video title, it is the only other thing in which users are compelled to and decide if they are intrigued to watch our video or not. What counts as a good YouTube thumbnail will vary depending on our target audience. At a minimum phase, we need to ensure that it is not just a screenshot from our video uploaded, but rather than try to use a photo of our company’s brand element and insert some magical texts on it in order to lure those viewers in.

On the other hand, responding to what people say or what they try to express their thoughts and opinion is another way to attract viewers. Being on YouTube is just the same thing as being on any other social media networks. When we respond to viewers’ comments, it simply means that we are there to build a community and not just to push out our self-promotional content alone. And remember, the more people are commenting on our video, the easier it gets to help us reaching a high level of video popularity; making our video more searchable and becoming the most seemingly popular content ever displayed on search engine.